Indexation and crawl check
What Google has actually indexed versus what you published. Orphaned pages, blocked directories, and staging sites still live in the index are common and cost rankings immediately.
The short answer
A website and SEO audit checks whether search engines can index a site, whether its own pages compete against each other for the same query, whether it loads fast enough to hold a visitor on a phone, and whether inbound calls are tracked well enough to attribute. For a behavioral health facility the audit also covers Google Ads account structure under the healthcare policies, Google Business Profile accuracy across locations, whether tracking scripts are sending protected health information anywhere they should not, and LegitScript certification status.
number of facility audits completed — verify with Tim
Behavioral health audits completed
share of audits that surface keyword cannibalization — verify
Audits where pages compete against each other
What it includes
Website and SEO Audit: what it covers
Keyword cannibalization map
Every page on the site mapped to the query it targets, with the overlaps flagged. Facility sites almost always have four pages fighting over one term, which caps all four. This is usually the single largest recoverable loss.
Core Web Vitals and mobile behavior
Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift measured on real field data, not a lab score. Most admissions traffic is mobile and often on cellular.
Call tracking and analytics audit
Whether calls are attributed at all, whether the numbers are consistent with your directory citations, and whether any script on the site is sending patient-identifying data to a vendor with no business associate agreement.
Local and multi-location review
Google Business Profile accuracy, category selection, service area setup, citation consistency, and review velocity for each location. Facilities with two or three sites usually have at least one profile that is quietly wrong.
Paid account review
Account structure, healthcare policy exposure, disapprovals sitting unresolved, and spend going to out-of-state and out-of-network traffic. On a $50,000 a month account the geographic waste alone is worth the read. LegitScript status gets checked here too.
Why we give this away
Because it is the fastest way to prove we know this space, and because a generic audit is worthless. Anyone can run a crawler and email you a 90-page PDF. What matters is whether the person reading the output knows that a treatment center ranking for a broad state-level term is worth less than one ranking for a specific level of care in one market.
The audit also protects both sides. Often the biggest problem is not marketing at all. It is a phone nobody answers after 6pm, or an intake process that loses people at the insurance question. Selling a retainer into that produces a bad case study and an unhappy client. share of audits where the primary problem is operational rather than marketing — verify with Tim
What the audit usually finds
Cannibalization first, almost every time. A facility publishes a services page, a program page, a blog post, and a location page all targeting the same treatment term. Google picks one, and usually the wrong one. Consolidating recovers rankings without writing a word of new content.
Second, attribution that does not exist. A site with one phone number in the header and no tracking cannot tell paid from organic from the directory listing someone bought in 2019. Every budget decision after that point is a guess.
Third, compliance debt. Old pixels, tracking parameters carrying condition names in URLs, or a Google Ads account that has been running restricted terms and eating disapprovals.
How it runs and what you get
We need read access to Google Analytics, Google Search Console, the Google Ads account, and the Google Business Profile. No CMS or CRM access required for the audit itself. typical audit turnaround in business days — confirm with Tim
You get a written findings list ordered by what each item costs you, a walkthrough call, and the raw data. Yours whether you hire us or not. If your in-house team can execute the fixes, we will tell you which ones to start with.
If you do hire us, here is the standard we work to. You will never have to worry about your digital marketing again.
Free audit
Want this looked at on your site?
We audit your rankings, ads, and call tracking, then show you where admissions are leaking. Yours to keep either way.
Prefer the phone? (561) 269-2833
Who we help
Programs we run this for
Drug and alcohol rehab
Fourteen years in behavioral health, all of it spent getting rehab centers on the phone with people who need a bed. We know your competitors, we know which searches produce a call, and we know which ones only produce a report.
Drug and alcohol detox
Somebody decides to stop drinking at 11pm. Whoever comes up in the results and answers the phone gets the admission, and we build the system that does both.
Mental health centers
We market outpatient mental health, PHP, and IOP programs. Different searcher than rehab, different ad rules, same job: make the phone ring and know which dollar made it ring.
Therapists and psychologists
We work with group practices and psychology offices that have outgrown a directory profile. The goal is a caseload of the clients you want to see, at the fee you want to charge, calling you instead of a listing.
TMS clinics
We market TMS clinics running NeuroStar, BrainsWay, MagVenture, and accelerated protocols. A course of treatment is six weeks of daily visits and a payer fight, and marketing that stops at the form fill never sees either.
FAQ
Questions we get asked
Is the audit really free, and what is the catch?
It is free and you keep the findings. The catch, if you want to call it one, is that we are hoping the findings make the case for hiring us. When they do not, we say so. We have told facilities to keep their current agency and fix two specific things instead.
What access do you need?
Read-only access to Google Analytics, Search Console, Google Ads, and your Google Business Profile. That is enough for the full audit. We do not need CMS logins, and we do not need anything containing patient data.
Will you audit work our current agency is doing?
Yes, and that is a common reason facilities call. We look at the account structure, the content, the link profile, and the reporting, and we tell you whether the spend is producing calls. Sometimes the answer is that the agency is fine and the tracking is not.
How is this different from a free audit from any other agency?
Most free audits are an automated crawl report with a sales page attached. Ours reads the healthcare ad policy exposure, the HIPAA tracking risk, the out-of-network geographic waste, and the LegitScript status. Those items require knowing behavioral health, and they are usually where the money is.
What if the audit says our problem is not marketing?
Then we tell you that. Unanswered calls, slow callbacks, and intake friction kill more admissions than rankings do, and none of it is fixed by more traffic. We would rather hand you an operations problem than sell you a retainer that cannot solve it.
Free audit
Find out where your calls are leaking.
We take apart your rankings, your ads, and your call tracking, then show you where the calls are going instead of to you. The audit is yours to keep whether we work together or not.
Prefer the phone? (561) 269-2833