Many chiropractic clinics test a variety of marketing channels (e.g., local SEO, paid ads, etc.) but never achieve sustainable results. 

You might receive a few leads here and there, but the results are neither sustainable nor predictable.

Unpredictable patient lead volume makes it difficult to grow as you don’t know how much to invest in marketing, which channels are most/least effective, or how to optimize specific campaigns. 

In this post, we’ll discuss common pitfalls to avoid and outline a proven chiropractic marketing strategy that enables you to generate predictable, sustainable leads.

Why Many Chiropractic Marketing Strategies Fail

Most content related to chiropractic marketing offers similar advice – a list of different marketing channels you should execute.

However, the real reason your marketing isn’t generating patients is usually because of how you’re executing the strategy.

Before we delve into the marketing strategy, here are some common mistakes to avoid that often lead to the failure of chiropractic marketing strategies.

Inconsistent Execution and Misaligned Expectations

​​Most marketing channels require some time to start yielding results. 

For example, if you shut down paid ads after a week or two, you never gave Google’s algorithm enough time to determine which visitors are most likely to convert. 

Similarly, your SEO strategy will fail if you only execute in bursts. 

For example, you might create pages for local keywords, but only build two or three local links per year. 

As a result, most chiropractic marketers become frustrated and prematurely shut down campaigns. 

However, if you’re executing inconsistently, none of your marketing efforts will ever drive results.

This is why working with a marketing agency that can consistently execute a proven playbook for you is an advantage.

Over-reliance on a Single Channel

Many chiropractic clinics rely exclusively on word of mouth referrals or paid ads. 

The problem with relying exclusively on word of mouth referrals is that it’s unpredictable and difficult to scale. 

Similarly, paid ads are excellent for immediately driving traffic to your website. However, ad platforms can ban your account at any time, which would result in the loss of all your patients overnight.

Additionally, if patients conduct thorough research on your clinic and can’t find much information on third-party websites or reviews, they’ll likely be more skeptical and may not convert. As a result, you’ll see low conversion rates, resulting in higher patient acquisition costs.

Instead, we diversify our marketing efforts and help you establish a sustainable online brand presence.

No Lead Nurture or Patient Retention Strategy

Most people land on a website and never return. Instead, we build lead capture and nurture strategies to continue communicating with website visitors after they leave. 

This lead nurture strategy enables us to convert a higher percentage of website traffic and reduce patient acquisition costs.

A Simple 4 Step Chiropractic Marketing Strategy Blueprint

Now that we’ve discussed the pitfalls of marketing for chiropractors, here’s a simple four step chiropractic marketing strategy that generates consistent leads.

1. Invest in Local SEO

Many people use Google to search for chiropractors in their area. If your website appears first in the results (either in the map or the blue links), you’ll generate a significant number of qualified leads.

SEO is a strategy to help your clinic rank higher in these search results. 

And, SEO efforts can also help you rank in LLMs, like ChatGPT. 

For example, you’ll notice that Venture Chiropractic and Joint Chiropractic also show up in ChatGPT for the search “best chiropractors in Charlottesville VA” (where I’m currently searching from):

Here’s the step by step local SEO process we use for chiropractors.

Create a Google Business Profile

To show up in the map results, you must have a Google Business Profile. The Google Business Profile also gives your website a nice information box in the search results if people search your practice’s name:

It’s free to set up your Google Business Profile.

You’ll be guided through the steps to fill out your name, address, phone number, and hours. 

You can also add images of the clinic itself, though Google specifies that all photos should only show the clinic itself. Therefore, don’t include photos of patients, doctors, or service offerings.

Finally, add your products and services:

After completing the profile, you can always come back to it later and add posts to keep it active:

Target Relevant Keywords 

The majority of qualified leads will come from patients searching for chiropractors in your city.

If you only have one location, you can target the keyword “chiropractor in (your city)” on the homepage:

However, if you have multiple locations, create specific location based keywords (e.g., “chiropractor in (city)”).

For each location page, fill it with content about:

• The doctors who work at that location
• Conditions treated at that location
• Discuss any local events you’ve taken part in
• Include images of that location
• Directions and general parking information
• Link to nearby businesses and community resources

However, not all potential patients are searching for a chiropractor.

Some people may be searching for specific conditions, like back pain, sciatica, pregnancy, or other conditions.

Select a handful of the most common conditions you treat and create pages targeting condition-based keywords within your city. Here’s an example:

Keep in mind that not every person searching for this condition will know that a chiropractor can treat it, so you may need to target the keyword framework “condition (city).”

For example, instead of searching “chiropractor for back pain LA,” people may just be searching “back pain treatment LA.”

If you need more inspiration to find keywords related to the condition you treat, type in a few different competitors’ websites with the “local” filter on Ahrefs:

Many of them will be variations of your main city keyword, but you’ll also find some treatment keywords. For example, there are a few excellent condition-based keywords in this list that any LA-based chiropractor should target:

For each of these pages, include the following content:

• Information explaining the symptoms and when it’s a good time to visit a chiropractor
• How the treatment works (process, timeline, recovery period, etc.)
• Information on health insurance/payment
• Next steps and a CTA

Start with conditions that you commonly treat and conditions that have a lot of search volume for the local variation (i.e., contain your city name in the keyword).

Then, you can eventually create blog content for more variations.  In fact, here are just a few of the many variations that have search volume in Ahrefs:

However, keep your main menu relatively simple and clean by including only about 5-10 of the most common conditions.

Build Credibility With Physician Pages

Search engines don’t want to send visitors to healthcare websites that lack credibility, so websites with strong trust signals tend to rank higher.

One easy way to build credibility is to create pages for each of your doctors.

On each page, outline their:

• Credentials
• Education
• Experience
• Area(s) of expertise

Execute Basic On-Page Best Practices

Search engines and users should be able to easily skim any page on your website and immediately find relevant information.

Here are some basic best practices for optimizing a web page so that search engines understand what it’s about:

• Include the main keyword in the headers and subheaders
• Include semantic keywords (related keywords) on the page
• Use alt text for images
• Include internal links to other relevant pages (e.g., doctor’s pages, condition pages, etc.)
• Write unique title and meta descriptions and include the main keyword in each
• Use clean URLs (include only the keyword and omit prepositions)

Users should also be able to understand the gist of a page by simply skimming it.

Therefore here are a few additional tips to make each page easy to consume:

• Use the same color palette and fonts across the website
• Use bullet points and bucket brigades to break up text
• Avoid paragraphs that are more than 3-4 lines tall

Optimize For Technical SEO

Many marketers are wary of technical SEO, but for most websites, it’s fairly simple.

First, create a Google Search Console account.

The first thing Google Search Console allows you to do is submit a sitemap. To learn more about generating and submitting a sitemap, SEMrush offers an excellent article.

Google Search Console will tell you if you have any indexation issues and which pages are affected. Some pages are purposefully noindexed. For example, you don’t want a thank-you page indexed. 

However, if your blog posts or main pages are noindexed, that’s a problem you should fix immediately.

Thankfully, Google Search Console tells you which pages are and are not indexed:

It’s also important that both your mobile and desktop sites load quickly. Page speed is a ranking factor in Google, and users will also leave if your page doesn’t load quickly.

The “Core Web Vitals” report shows you page speed information. If you notice your desktop or mobile versions load slowly, you can hire a developer on Upwork to fix it. 

Finally, buy an SSL certificate to secure your website. This will give your website an https:// instead of the http://.

As Google only wants to send users to secure websites, this can impact your ranking in the search results.

The final technical SEO tip is to design a website architecture that enables users to access any page on your website in three clicks or fewer. 

Here’s an example of good website architecture:

Build a Review Generation Strategy

Reviews are crucial for both converting new patients and improving rankings in LLMs and Google.

While it’s illegal to offer monetary incentives for patients to leave reviews (positive or negative), you are allowed to request and encourage patients to leave reviews.

The real reason most chiropractors don’t have many reviews is that they often run short-term campaigns asking for reviews, rather than building long-term systems and processes that ensure patients are asked for a review when they’re most likely to give one (e.g., right after a successful appointment).

Here’s how to build an effective review generation strategy:

1. Create a QR code for your review link and tape it on your reception desk. Instruct receptionists to ask each patient to leave a review and direct them to the QR code.
2. Create SMS reminders asking for reviews.
3. Send follow-up emails asking patients to leave reviews.

This review system helps you increase patient reviews because it ensures every patient receives a review request at an opportune time rather than reaching out to past patients who may have forgotten about your practice altogether.

Build Local Links and Citations

Any patient researching a doctor will likely look up reviews on Yelp, ZocDoc, or other directories. 

If your clinic doesn’t have a presence on any of those directories, that’s a red flag for potential patients, as well as search engines and LLMs. 

In fact, when I asked ChatGPT for the best chiropractors in my hometown, I noticed that it said it sourced these listings from multiple review platforms:

Additionally, Yelp ranks very well in Google’s search results for keywords like “best chiropractors near me,” so you’re missing out on free visibility if your clinic doesn’t have a profile in these directories.  

Therefore, building citations (local directory listings) is critical.

There are two things to consider when building citations:

1. Accuracy: Your name, address, and phone number must be the same across all citations. Otherwise, your rankings in Google will likely suffer.
2. Relevant Volume: The more relevant citations you have, the better. 

You can identify and manage local citations with a tool like Bright Local:

2. Establish Industry Credibility With Links 

Search engines and LLMs only want to recommend credible chiropractors to patients. 

One way they judge credibility is by analyzing how frequently others mention clinics in their local community and within the broader chiropractic industry.

So, how can you earn links and mentions from websites in your local community and the broader chiropractic industry?

Earning Links/Mentions in the Local Community

1. Sponsor local events/organizations: Offer to sponsor a local community event (e.g., a 5k run) or a youth sports team. 
2. Offer scholarships: Consider sponsoring a scholarship for a local college. 
3. Offer a raffle item: If a charity or non-profit is hosting a raffle, consider donating an item.
4. Ask partners for links: Reach out to your referral partners (such as doctors, coaches, etc.) and ask for links from their websites.
5. Host local workshops/events: You could partner with gyms to offer collaborative workshops for peak performance. Your partners will then link to you on their website.

Earning Links/Mentions in the Chiropractic Industry

Becoming known within your local community is excellent for brand awareness and signals to search engines and LLMs that you’re an active clinic. 

However, it doesn’t necessarily mean you’re a quality chiropractic clinic.

To build industry credibility, it’s important to also become active in the national chiropractic community. Here are a few ways you can do that:

1. Speak at or sponsor conferences and industry events: Most conferences accept sponsors. You can simply ask ChatGPT to give you a list of relevant industry events:

 

2. Be a guest on health and wellness podcasts: Ask ChatGPT to give you a list of relevant health and wellness podcasts that might accept a chiropractor. If you’re just starting out, only target mid sized health and wellness podcasts:

3. Contribute quotes to relevant publications: These can be health and wellness specific publications (like Runners World or Healthline) as well as more general publications (like Forbes). You can also use this prompt to discover relevant health and wellness publications:

Similarly, you could use this prompt to discover chiropractor-specific publications to pitch:

Before reaching out to any publications or podcast hosts, realize that your acceptance rate will likely be lower than if you were simply asking about sponsorship opportunities.

Here are a few tips to increase your response rates:

1. Reach out to the right person 

If you’re reaching out to a written publication or blog, find the editor and reach out to them either via email or on social media.

If you have an active social media profile and you notice that they’re also active on social media, you’ll probably have more luck reaching out via DM rather than email. However, you can always do both.

If you’re reaching out to a podcast, the host is often the best person to contact directly, especially for small to mid-sized podcasts. If it’s a larger podcast, they may have a manager you’ll need to find. 

To find the correct email address, you can use a tool like Hunter.io. It allows you to find most email addresses:

2. Offer a compelling story

Whether you’re pitching a podcast host or a journalist, they need compelling content. 

Here are a few ideas for compelling pitches you could offer different types of publications:

3. Follow-up at least three time

Creators with a sizable audience are pitched frequently, so follow up regularly. 

A good rule of thumb is to follow up at least three times and send messages 2-3 days apart. 

3. Create a Lead Nurture and Retention Strategy 

Most people don’t book an appointment the first time they visit a website. They’ll probably evaluate a few different chiropractors before eventually selecting one.

If you don’t collect a visitor’s email address when they land on your website, there’s no guarantee you’ll be able to get them to come back. 

While you can retarget them with paid ads, it’s cheaper to capture their email address and send them nurture emails.

To capture their email address in the first place, you’ll need a lead magnet. 

Here are a few ideas to use as lead magnets:

Then, create email nurture sequences. Here’s an example of an email nurture sequence:

As you grow, you can also offer lead magnets for specific conditions, like knee pain or neck pain, or specific demographics, like pregnant mothers or runners. 

Then, create email nurture sequences for each of those more specific lead magnets.  

4. Invest in Paid Ads

By this point, you have established a strong organic presence and built a library of solid evidence that demonstrates your doctors are reputable and trustworthy professionals. 

Now, if you run ads, you’ll see a much better return on your investment. 

To get started, set up Google Local Services ads because they show up above everything else in the search results, and you only pay for real leads, not clicks. 

Therefore, you’ll only pay when someone:

• Calls or messages you directly through the ad
• Books an appointment
• Leaves a voicemail or asks for a quote

Here’s an example of a Google Local Services ad:

In many cities, no chiropractors are running local service ads, so this is an easy way to steal business from your competitors.

To get started, you’ll specify that you’re a chiropractic clinic:

For a more detailed guide, here’s a full video from Google that walks you through the signup process.

During the process, you’ll have to submit information that proves you’re a licensed chiropractic clinic:

However, this will also work in your favor, further establishing the legitimacy of your clinic to patients. 

In addition to running local service ads, you can also run traditional Google ads to appear in the map pack and the blue links.

Here are a few examples of traditional Google ads:

To run a traditional PPC campaign on Google, you can still create a goal that targets people within a certain radius of your clinic and set a specific goal to generate calls or leads.

To get started, log into Google Ads.

Unfortunately, you won’t be able to use personalized audience targeting or remarketing to comply with Google’s health-related advertising policies. Instead, focus on precise keyword and location targeting.

To set up an effective Google Ads campaign for a chiropractic clinic, start by creating a new campaign in your Google Ads account and select the objective “Leads,” then choose a Search campaign. 

Name your campaign clearly, such as “Chiropractic | Back Pain | [Your City].” 

You can set up different campaigns for different conditions and cities.

Under campaign settings, uncheck the Display Network to focus solely on search ads, and target a radius of 5–10 miles around your clinic location. 

Keep the language set to English unless your audience requires otherwise, and set a daily budget of around $30–$50 to start. This budget gives you sufficient data to identify patterns in what does versus does not work.

For bidding, choose “Maximize conversions” if you’ve never run ads before, or set a target CPA if you do have historical data. 

Organize your campaign into tightly themed ad groups based on common patient needs, such as:

• “Chiropractor Near Me”
• “Back Pain”
• “Sciatica Treatment” 
• “Prenatal Care” 

It’s also important to add negative keywords like “school,” “free,” or “DIY.” People searching these terms clearly aren’t looking for your services and therefore wouldn’t convert.

I recommend writing multiple ads per ad group that include your target keyword in the headline and highlight unique selling points, such as years of experience or same-day appointments. 

Use clear calls to action like “Call Now” or “Book Online Today.” 

You can also add ad extensions, including call and location extensions, sitelinks, and callouts like “Walk-Ins Welcome” or “Free Consultation” to encourage prospective patients to take action.

Arguably one of the most important steps of this process is setting up conversion tracking to measure phone calls, form submissions, and online bookings. 

You can use a call tracking solution, such as Google forwarding numbers or CallRail, to accurately attribute phone leads.

Once your campaign is live, review your search terms report after about a week to add negative keywords and refine targeting. 

It will take some time to dial in your ads, so regularly optimize your bids and test new ad copy every two weeks. 

Take Your Clinic’s Marketing To The Next Level

This is the step by step playbook we use to help chiropractors generate more patients, though there are plenty of nuances to each step, and not everyone has the bandwidth to execute the plan in-house.

If you want some additional help executing this chiropractic marketing plan, reach out to our team today. 

We can assess your current marketing strategy and identify opportunities to help you multiply your patient lead volume.

 

Weight loss clinic marketing is uniquely challenging for a handful of reasons:

1. Market competition: The weight loss industry has a large TAM, and many weight loss companies have multi-million-dollar marketing budgets. This competition makes it challenging for smaller clinics to compete.
2. Building patient trust: Patients are aware of unscrupulous weight loss providers promising unrealistic results. This makes it challenging to build patient trust. Additionally, traditional trust-building methods, such as customer case studies, are often not possible in the medical industry due to HIPAA compliance.
3. Long buying cycles: Unlike other local businesses, like a local bakery, medical weight loss patients don’t make a purchase decision in a single day. It’s a considered process and a longer buying cycle, meaning your marketing strategy must involve more lead nurturing and follow-up.

We recognize all of these challenges and have developed a weight loss clinic marketing strategy that still allows you to generate a steady pipeline of qualified patients predictably.

Our Step by Step Weight Loss Clinic Marketing Strategy

There are many marketing tactics you can implement to generate leads. 

Yet tactics alone can only move the needle so much. Instead, build a solid foundation so that each marketing campaign builds upon the previous campaign to generate compounding results.

For example, if you run paid ads to a landing page that’s poorly optimized, the ads won’t convert. 

This is why we first start by establishing a strong SEO foundation so that search engines and LLMs can easily discover your website.

Then, we’ll build the clinic’s credibility through thought leadership content and participate in industry conversations (e.g., podcast appearances, guest posts, etc.).

After building a strong organic foundation and establishing the clinic’s credibility, we’ll run Google ads. 

Here’s a more detailed overview of each step of the process.

Step 1: Create a Google Business Profile

Google remains the primary platform many patients use to research credible weight loss doctors, so our first priority is setting up a Google Business Profile.

By creating a Google Business Profile, the following information box will appear when patients search your clinic’s name:

More importantly, creating a Google Business Profile enables your clinic to appear in the map pack when patients search for weight loss clinics nearby.

Here’s an example of the map pack:

Creating a Google Business Profile is relatively simple.

You’ll fill out your clinic’s name, address, phone number, operating hours, and About section. You can also upload a variety of interior and exterior photos.

Finally, you’ll verify your address via postcard.

Source

In addition to filling out the basic information, you can further optimize your Google Business Profile by creating posts and responding to questions and comments. 

Here’s a great example of a plastic surgery clinic that actively updates its Google Business Profile posts:

However, reviews are arguably the most impactful element of your Google Business Profile. 

Not only are reviews valuable for converting new patients, but they can also help you rank higher in the map pack.

It’s illegal to offer a monetary incentive for patients to leave a review (positive or negative), though there are a few ways you can encourage reviews.

First, train staff to ask patients for reviews in person. 

For example, tape a QR code to the front desk and give staff the following script:

“We’re working on increasing our rankings in Google, and earning more reviews can help. If you could take 30 seconds to scan this QR code and leave a review, we’d really appreciate it!”

Secondly, consider creating SMS and email based follow-ups. 

For example, you could use a tool like Textedly to create an SMS review campaign. They also offer a variety of review request templates.

Additionally, you can send patients a follow-up survey asking them about their overall experience with your clinic, and include a link to your Google reviews. 

Step 2: Implement Basic Technical SEO 

Technical SEO may seem intimidating, but the fundamentals (which are usually all you need to worry about) are relatively simple. 

Essentially, your website needs to be easy enough for both visitors and search engines to quickly and easily find all of your pages. 

If you do get stuck, you can always give this checklist to a technical SEO on Upwork to execute the tasks for you.  

Before jumping into the checklist, set up Google Search Console.

This tool is excellent for identifying and uncovering technical errors (many of which we’ll discuss in detail below), and it also provides data on keywords driving traffic, CTRs, and other helpful data:

Website Architecture

First, ensure that you have the correct pages on your website and that each critical page is accessible within 2-3 clicks from your homepage. 

Here’s a sample website architecture for a basic weight loss clinic website:

Using this website architecture makes it easy for both search engines and users to quickly find what they’re looking for, delivering a positive user experience.

Strategic Internal Linking

In addition to structuring the main menu of your website appropriately, adding internal links contextually throughout the website can also help your other content be discovered.

For example, you’ll likely include some context about the doctors at each clinic on the location page, so internally link to the more detailed bio page about each doctor.

Check Indexation Issues

If a page isn’t indexed, bots can’t crawl it and it therefore can’t rank in search results.

However, not every page needs to be indexed. 

Therefore, you can check the reasons why pages aren’t indexed by scrolling down:

Page Speed Optimization 

A slow loading website is frustrating, and most users will leave it altogether. 

Use a tool like PageSpeed Insights to check your website speed, or simply check the Core Web Vitals in Google Search Console.

If there are problems with your website speed, you can send the report to a page speed optimization expert on Upwork: 

Use Local Business Schema Markup

Schema markup further helps Google easily understand that you’re a weight loss clinic that offers weight loss solutions.

You can learn more about local business schema at schema.org, though the easiest solution is to use a plugin like RankMath that does this for you.

Embed a Map on Your Website

Embedding a map on your clinic’s location pages (assuming you have a clinic in the targeted city) is also a great way to further reinforce the idea that your clinic is open in that location.

If you only have one location, you can also embed the map on your contact page. 

Optimize The Mobile Experience

Patients who are ready to buy are likely browsing your website on their mobile device, so it’s essential to have a simple and easy-to-use mobile site.

Today, most website themes are responsive on mobile, but they aren’t necessarily well optimized for mobile. 

Specifically, make sure the “call” button is placed prominently at the top of the mobile site.

Additionally, position the main value proposition above the fold and give users an incentive to continue scrolling (e.g., position the first line of a paragraph above the fold).

Here’s a great example of a well optimized mobile site: 

Step 3: Execute On Page SEO and Content Marketing

Creating a solid technical foundation means that your website is essentially structurally sound and ready to be crawled by search engines and navigated by users.

However, you then need to fill each page with relevant information to attract the right users. 

Basic Keyword Optimization

Today, search engines and LLMs are fairly sophisticated at understanding what a page is about, even if it doesn’t include the exact keyword a user types.

For example, a well-optimized page ranking for “semaglutide clinic” would likely also rank for “weight loss clinic” as the searcher’s intent is very similar.

However, including the main keyword in the title, a subheader or two, and several times throughout the text can help search engines better understand that the page is designed for users searching that keyword. 

Also, use a shortened version of the keyword in the URL as well. 

For example, if the keyword is “semaglutide clinic in Atlanta,” the URL should be something like: www.example.com/semaglutide-atlanta.

Create Unique Content For Location and Services Pages

One of the most challenging elements of on-page SEO for a local business is creating unique content for all of your location and service pages.

If the content on each page is too thin, search engines and LLMs might lack context to understand what that page is about and therefore won’t rank it.

On the other hand, if it’s overly repetitive, search engines may view your website as less credible and helpful due to its lack of unique value, which can negatively impact rankings.

To ensure your content is unique, use this basic outline for services pages as it embeds unique differentiators into the content:

• About the condition
• Studies and data on semaglutide treatment for that condition
• Your treatment process for that specific service
• FAQs (procedure recovery time, cost estimates, etc.)

Here’s a basic outline you can use for location based pages to ensure each is unique:

• Introduction of the location and nearby landmarks
• Brief overview of the doctors who work there
• Local partnerships and community connections
• Conditions treated at that location
• Location-specific hours and scheduling
• Parking and directions

Optimize The Design For Scannability

User experience is a major factor search engines consider when ranking websites, because users will simply leave if it’s just a wall of text that’s difficult to consume. 

Here are a few basic rules to consider when optimizing the design for scannability:

• Use plenty of bullet points
• Avoid paragraphs that are longer than three lines tall
• Embrace white space
• Implement a consistent visual hierarchy with different font sizes and weights
• Include relevant images, icons, and graphics to break up text blocks
• Use contrasting colors for important information like call-to-action buttons
• Add visual cues like arrows, borders, or background colors to guide the eye

Create Content Relevant to Weight Loss

Publishing a library of detailed, authoritative content about medical weight loss helps search engines and LLMs understand that your clinic is an authority on that topic. 

Content is also a great way to attract potential patients to your clinic. While not all people reading your content will live near your clinic and become patients, it will help convert those who do live within a reasonable distance.

Here are a few different keyword categories and keywords you can write blog articles on:

Medication Based Keywords

• Semaglutide weight loss
• Ozempic for weight loss
• Wegovy weight loss program
• Tirzepatide weight loss
• GLP-1 weight loss medications
• Prescription appetite suppressants
• Weight loss injections
• Medical weight loss with semaglutide

Program Based Keywords

• Personalized weight loss programs
• Sustainable weight loss solutions
• Non-surgical weight loss clinic
• Long-term weight loss success

Nutrition and Lifestyle Keywords

• weight loss meal plans
• nutritionist vs dietitian for weight loss
• metabolic health and weight loss
• healthy weight loss tips from doctors
• medical weight loss diet
• low carb medical diet
• intermittent fasting under medical supervision
• behavioral change weight loss
• lifestyle medicine for weight loss

Condition Based Keywords 

• weight loss for diabetes management
• PCOS weight loss doctor
• postmenopausal weight loss treatment
• hormone imbalance and weight gain
• weight loss for high blood pressure
• metabolic syndrome weight loss
• weight loss after 40
• weight loss for women over 50

As you’re creating content for these keywords, here are a few tips:

1. Medically reviewed: Google wants to show its users legitimate information – especially if it’s related to health. Therefore, include a tag in the author bio that the article was at least medically reviewed by one of your doctors.
2. Easy-to-understand: Avoid using any jargon and make sure that even a high school student can understand it. Using medical language can confuse people, so break down complex concepts using simple language. Analogies can also help people understand.
3. Easy-to-scan: People will click away if your blog post is just a wall of text. Instead, make each paragraph no more than three sentences long, use plenty of graphics, and incorporate bullet points to break up the text.

Step 4: Off Page SEO

Which doctor are you more likely to a trust:

1. One recommended by a friend?
2. One that recommends themselves?

In most cases, you’d choose the doctor a friend recommends.

In digital marketing, links from other trusted medical websites are similar to friend recommendations. 

Search engines like Google view links as signals that your weight loss clinic is a legitimate and trusted source, which they can direct their users to for information about weight loss. 

Patients are also more likely to trust your clinic if they see a credible website, such as Harvard, mentioning your clinic. 

Earning links and brand mentions from other websites is often considered “off page SEO.”

So how do you earn more links and brand mentions? And which websites should you target for links?

There are several buckets of ideal websites for weight loss clinics to earn links and brand mentions from:

1. Local citations (e.g., Yelp, ZocDoc, etc.)
2. Trusted medical and websites (e.g., Harvard, WebMD, Obesity World Conference, etc.)
3. Trusted general websites (e.g., New York Times, Forbes, etc.)
4. Trusted medical creators (e.g., Andrew Huberman, Peter Attia, etc.)
5. Partners (e.g., primary care physicians, personal trainers, nutritionists/dietitians, etc.)
6. Trusted local organizations (e.g., local charities, other local hospitals and clinics, etc.) 

Below, we’ll discuss how to find and pitch organizations in each of these categories.

1. Earn Local Citations

Local citations are business directory listings, such as Yelp and ZocDoc. 

Business directory listings are the easiest links to achieve because you create them yourself (i.e., you don’t have to get another person to agree to create the link for you). 

Yet they’re very important from an SEO standpoint, and the more relevant directory listings you obtain, the more it will help your clinic show up for local searches.

Local citations are also incredibly valuable for brand awareness. In fact the top search result for “weight loss doctor near me” is Yelp:

Therefore, appearing as the top business on Yelp is almost as valuable as the top result on Google. 

Local citations are also very valuable from an SEO standpoint. The more relevant local directories search engines see your medical weight loss clinic appear in, the more credible you appear.

However, it’s critical that the name, address, and phone number across all of these citations is consistent. 

If there are any discrepancies across these results, it can negatively impact your local SEO.

So if you have multiple locations, you might want to consider using a tool like BrightLocal, which allows you to identify and manage all of your local citations in one place: 

However, search engines (and users) realize that you can create all of these citations yourself, so it only minimally increases your clinic’s credibility. 

Therefore, the next strategies we’ll discuss involve collaborations with other respected industry experts. 

2. Ask For Links/Mentions From Partners

The lowest-hanging fruit (i.e., the least amount of effort required to deliver high-impact results) is asking your partners to link to your website. 

Here’s a list of potential partners you might want to reach out to:

• Primary Care Physicians: For patient referrals and coordinated care
• Endocrinologists: Especially for hormone-related weight issues
• Pharmacies/Compounding Pharmacies: For distributing medications like semaglutide
• Labs (e.g. Quest, Labcorp): For blood work and metabolic testing
• Fitness Centers or Personal Trainers: To offer integrated fitness plans
• Behavioral Therapists / Psychologists: For emotional eating, body image, etc.
• Nutritionists/Dietitians: For meal planning and nutrition counseling

You can create a page with all of your partners and then reach out to them with a request for links like this:

Hi (name),

We recently created a page for all of our partners. We included you under our (X) category. Feel free to check it out here.

Also, as we’re working on creating our own online presence. Would you consider adding a link to our website (provide a location suggestion here – on the partners page, on the blog, etc.)? 

Thanks,

John

By creating your own list of local partners and featuring them, those partners are more likely to respond positively to your request.

3. Guest Posting/Quote Contribution on Medical Websites 

Here’s a great example of how a doctor became featured on Healthline and earned a great link:

While Healthline is a great option, you can also use a tool like SparkToro to find trusted medical websites.

Enter keywords like “semaglutide options,” “medical weight loss,” or “obesity treatments,” and it will show you a list of the top websites your audience visits:

However, not all of these websites will accept guest posts, as many of them are also competitive providers. 

Therefore, you can also use a tool like ChatGPT to find relevant websites. Here’s an example of a prompt I gave ChatGPT:

Here are some of the results it provided:

Some of these publications, like Psychology Today, will allow you to have a regular author column. These regular articles can further lift your customer’s brand presence. 

If you’re having trouble getting a response from a larger publication, like WebMD and Healthline, start by reaching out to some smaller publications. To find smaller publications, here’s how I amended my prompt:

The resulting responses are much more targeted towards obesity and a perfect match for a weight loss clinic:

When you pitch these websites, put yourself in the shoes of an editor – how can you create a blog post that will make their brand look good?

Here are a few angles you can use:

1. New research reaction: When new research emerges on medical weight loss or Ozempic, leverage the data to create an authoritative thought leadership piece with your doctor’s expert analysis.
2. New treatment reaction: As new treatments become available, reach out and create a “what you need to know about X” type of pitch.
3. Content update: For websites that already have an informational guide on Ozempic or other medical weight loss treatments, offer to update the content for them with expert quotes from your doctors.  
4. Personal story: Do any of your doctors have a unique story? For example, the Physicians Committee featured a weight loss doctor because they shared their own journey with weight loss and how they now help patients solve similar challenges: 

4. Guest Posting/Quote Contribution on General Websites 

Guest posting or receiving quotes from websites like Forbes, The New York Times, or other major publications is more challenging, but you can receive a positive response if you have a great story and pitch. 

Here’s a great example of how a weight loss doctor received a mention on USA Today:

First, look for specific journalists at each of these publications. 

You can ask ChatGPT for help identifying the right journalist to reach out to:

As you’re reaching out to these journalists, be sure to attach it to a recent story or study on medical weight loss. 

You can use a social listening tool like Buzzsumo, Brand24, or Sprout Social to track keywords like “ozempic,” “semaglutide,” or “medical weight loss” to alert you of stories in general pop culture. 

Or, you can even use a free tool like Google Alerts:

Then, you can leverage newsjacking to offer a story to journalists that infuses your doctor’s professional perspective on a trending story.

5. Appear as a Guest on Reputable Medical Podcasts 

Appearing as a guest on podcasts (and even YouTube channels) is an underrated strategy to not only earn links but also build brand credibility and establish your doctors as thought leaders.

For example, Dr. Andrew Huberman recently did a podcast episode on Ozempic:

You can see that they included links to his affiliated websites in the show notes:

To find relevant podcasts, you can use SparkToro and type in “ozempic” or “medical weight loss” to find relevant websites: 

Alternatively, you can also do a quick search on ChatGPT for some relevant podcasts. I found that the results were pretty good:

Reach out to these podcast hosts individually and pitch them on specific insights that your doctors can bring to the podcast. For example, here’s a pitch you could send:

Hi (name),

I recently found your podcast and appreciate the detailed research you bring to each episode. 

I work with Dr. Alice Smith, a licensed medical weight loss doctor, and she’d be happy to do an episode discussing medical weight loss. 

Specifically, she can speak broadly about:

• Recent medical weight loss news and studies 

• Different types of medical weight loss options and how they work
• What patients should know before investing in medical weight loss

Let me know if you have any additional questions or if you’d like a more detailed episode outline. 

Thanks!

John

These podcast episodes can also be repurposed into social media clips, further increasing your doctor’s credibility.

6. Sponsor Local and National Events/Charities

In addition to earning valuable links, sponsoring health-related local and national events immediately gives your brand significantly more credibility for two reasons:

1. Borrowed trust: If the organization you’re sponsoring is well respected in the medical field or well established in your local community, your affiliation with them essentially borrows that trust. 
2. Proves legitimacy: There are plenty of illegitimate websites promising weight loss miracles, but they’re nothing more than a website. However, patients are much more likely to believe you’re a real clinic if they see that you’ve sponsored local or national events/charities. 

So how do you find local or national events and charities?

Again, ChatGPT is a great resource. To find local events, you can use a prompt like this:

Here are a list of excellent charities and events a weight loss clinic in Atlanta, GA could sponsor:

In addition to local events and organizations, you can also sponsor nationally recognized weight loss conferences and organizations. 

These organizations are arguably even stronger links, as they often have more authority.

Here’s a list of excellent ideas from ChatGPT:

Step 5: Create a Funnel to Capture and Retain Leads

Many marketers devote all of their efforts to attracting website visitors, but most people won’t buy the first time they visit your website. 

Instead, you must build trust and educate them before they’ll take the next step and schedule a consultation. 

The problem is that most people won’t come back to your website after visiting it just once. 

The solution is to capture their email and remarket to them.

To earn their email, offer a valuable asset, like a free calculator or tool. A great example is a “medical weight loss quiz.” 

Here’s a great example:

Once you’ve captured their email address, you can send them content educating them on medical weight loss. 

Here’s an example of an email sequence we might send:

Here are some other ways you can retain website visitors:

Exit Intent Popups

When someone is about to leave the site, show a popup that says, “Wait! Want to know if medical weight loss is right for you? Take the 60-second quiz now.”

Live Chat with Email Capture

Add a live chat that asks users for their email address before they begin chatting with someone.

Retargeting Ads (Pixel-Based Remarketing)

Use a Facebook or Google pixel to retarget visitors who either:

• Took the quiz but didn’t book
• Viewed your pricing page
• Spent more than X minutes on your site

By retaining a higher percentage of your traffic, you’ll see a better return on your marketing spend for minimal additional effort.

Step 6: Run Ads  

Paid ads are excellent for gaining traffic immediately, but we typically wait to run them until we’ve built out the website and have optimized it to convert. 

If you drive traffic to a website that lacks credibility and proof, your ads won’t convert very well. 

Yet by this stage of the process, you’ve built a substantial organic presence on your website and through collaborations with other industry leaders. Therefore, as long as you’re attracting the right people, your ads should convert well. 

Google is our preferred paid ad channel.

To get started, create a Google Ads account.

Before you can run ads, you must become certified. 

Once you’re certified, the first step is to fill in your business information and locations:

Next, you’ll create your campaign goals. Start with the goal of either phone calls or form submissions so that you earn direct leads. 

Google will track which users complete those goals and then optimize who sees your ads accordingly. 

Next, you can type in some terms that describe your treatments, but the most important aspect here is the location selection:

Select “custom locations” and then click on “Advanced Search:”

This allows you to type in your address, and then it will only show your ads to people within that area:

After selecting who you’ll target, the next step is to create the ads themselves. You’ll fill out a few headlines and Google will optimize them accordingly to searchers:

As you write titles and descriptions, keep the language professional and avoid using fear-based language or language that promises results or cures.

Here are examples of language to avoid:

• “Lose 30 Pounds Fast — Guaranteed!”
• “The #1 Cure for Obesity”
• “Say Goodbye to Fat Forever”
• “You’ll Never Be Overweight Again”
• “This Secret Weight Loss Shot Changed My Life”

Instead, here are better headlines to use:

• “Medical Weight Loss in Atlanta”
• “Explore Medical Weight Loss Options”
• “Clinically Guided Weight Management”
• “Semaglutide Treatment Programs Available”
• “Start Your Medical Weight Loss Consultation Today”
• “Non-Surgical Weight Loss Programs”

You’ll also have the option to add sitelinks, upload images, and other assets.

The next screen will display your goals and ask if you would like to set a target CPA. 

Select “Conversions” for the goal. 

You’ll also see an option to enter a Target CPA, which is essentially the price you’re willing to pay for a conversion. 

If you’re just getting started, don’t enter a Target CPA. Instead allow the system to gather data for a few weeks. 

This is because if you don’t have enough conversion data to identify a realistic target, you’ll find that you won’t gather sufficient conversion data to understand what a realistic CPA is.

Finally, it will recommend an average budget based on the campaign details entered. We usually start with the recommended average and then adjust accordingly:

Then, you’ll enter your payment details and start your first campaign.

It will likely take a few weeks for your ads to start delivering an ROI, as Google will test various audiences and gather data and identify what converts. 

Get More Help Increasing Weight Loss Clinic Lead Volume and Predictability

This is the exact step-by-step process we use to generate leads for weight loss clinics, but we recognize that there are numerous nuances to each step.

If you need help developing your weight loss clinic’s marketing strategy, contact Quantum Leads today. We can execute this exact strategy for you and bring more leads to your weight loss clinic.

This allows your team to focus on serving patients and delivering the best results possible.

Reach out to Quantum Leads today to learn how we can help your weight loss clinic grow.

Many TRT clinics lack the bandwidth or knowledge to predictably scale patient volume. To solve the problem, many TRT clinics hire a marketing agency.

However, marketing a TRT clinic is very different from marketing a local flower shop.

As a result, even if a TRT clinic hires a local marketing agency, they often experience some of the following issues:

1. Low quality leads: The leads aren’t qualified, so they either don’t convert or require extensive nurture before they’ll convert. Either way, it’s a lengthy buying cycle with a low conversion rate.
2. High patient acquisition costs: In some cases, you’re generating leads, but the acquisition costs are too high.
3. Inconsistent patient volume: You might generate many leads one month but very few the next, making it difficult to scale marketing efforts predictably. 
4. Healthcare advertising policy ignorance: In worst case scenarios, the agency may be unaware of healthcare advertising policies and may accidentally use a patient testimonial and either be banned from an advertising platform or land the company in serious legal trouble.

These issues typically arise because a TRT marketing strategy requires a very different approach than any other local business’s marketing strategy.

It’s a much higher consideration purchase that requires more trust and healthcare advertising laws make it challenging to build that trust.

Even if the local marketing agency has experience in the healthcare industry, there are nuanced differences to marketing a TRT clinic than other healthcare services. For example, there’s a lot of misinformation surrounding TRT that can lead to low-quality leads.

That said, it isn’t impossible to market and sell TRT services. 

There are simply subtle nuances that must be accounted for to predictably and profitably drive leads. 

Here’s the step by step process we use to generate a steady stream of leads for TRT clinics.

The Unique Challenges of TRT Clinic Marketing (And How to Overcome Them) 

A key reason we can drive results is that we understand the nuanced challenges of marketing for TRT clinics and then develop a strategy to address these challenges.

Challenge #1: Patient Trust is Hard to Earn 

Numerous unscrupulous individuals sell a dream to men rather than a legitimate medical solution.

Quality patients are wary of illegitimate providers and research TRT providers more thoroughly than they might research other products or service providers. 

Traditionally, the solution to build trust is simply publishing customer case studies. Yet publishing case studies isn’t possible in healthcare marketing due to HIPAA.

Instead, we build the doctor’s personal brand and authority by appearing on podcasts, speaking, and publishing content commenting on credible research. 

Challenge #2: Lack of Patient Education Leads to Unqualified Patients 

There’s plenty of misleading content on social media about the efficacy of TRT, which can lead to unrealistic patient expectations and unqualified patients (e.g., prospects who aren’t serious or a good fit for the treatment).

The solution to driving qualified patients is creating content around appropriate use cases for TRT and its efficacy. 

We also avoid any messaging promising fast cures or unrealistic claims (which is also essential for remaining compliant).

Challenge #3: Longer Sales Cycles Require More Extensive Nurture and Can Create Higher Acquisition Costs

The sales cycle for a flower shop lasts a matter of minutes. If you’re buying flowers, you’ll likely do a quick search, find a flower shop nearby that offers something appealing, and place your order.

Yet, with a healthcare service, qualified patients often take more time to thoroughly research their options, so they rarely convert the first time they encounter your website. 

So, if you run ads for a high-purchase intent keyword, such as “TRT clinic (city),” you might generate qualified patients, but they aren’t necessarily ready to convert if it’s their first time visiting your website.

Instead, we offer lead magnets that allow you to capture patients as they land on your website, so you can retarget and nurture them through more cost-effective channels, such as email marketing. Retargeting through email marketing reduces customer acquisition costs, as you can retain and convert a higher percentage of traffic that clicks through to your website. 

Our Step by Step TRT Marketing Strategy

Here is the step by step process we use to build a sustainable TRT marketing strategy that efficiently and profitably attracts and converts new patients. 

We typically start with organic marketing efforts, like SEO and content marketing, for two reasons:

1. Organic marketing takes longer to gain traction, but the traffic you earn from it is free.
2. Once you drive people to your website, you need content that explains why you’re a credible provider so you can convert the visitors who arrive on your site.

Only after establishing a solid foundation do we move on to paid advertising.

Step 1: Create and Optimize a Google Business Profile 

When you search for a local business, a box will appear in Google that provides an overview of its services, along with contact information, operating hours, images, and other useful details.

Here’s an example of the Google Business Profile for a local TRT clinic:

A Google Business Profile is important as it allows you to show up in the map pack, which are the search results that people see when searching for clinics nearby:

To create a Google Business Profile, follow the step by step instructions provided by Google. 

Once you’ve thoroughly filled out the profile, Google will send you a postcard with a code to verify the address.

As you fill out the profile, ensure that your name, address, and phone number are accurate across all business listings. 

If there’s any inaccurate information, it may negatively impact your Google rankings. 

Reviews are another critical factor that can help increase your rankings in Google, so it’s essential to create a review generation strategy.

While it’s illegal to offer a monetary incentive to leave a review (positive or negative), you can ask for reviews in person and online.

We recommend doing both.

Specifically, consider taping a QR code to the desk when patients check out and ask the front desk manager to verbally ask patients to leave a review.

You can even give them a specific script like this:

“We’re trying to increase our presence on Google and reviews can help with that, so we’d really appreciate it if you could scan this QR code and leave a quick review.”

You can also ask patients to leave a review on your website. Here’s a great example of this:

Finally, create automated follow-up emails including a review request. Here’s an example of an email you could send:

Step 2: On Page SEO 

As you’re creating a website, optimize it so that:

1. Users can easily find the information they need
2. Search engines and LLMs can easily understand that you’re a credible TRT clinic (and therefore recommend you to searchers)

While there are plenty of small optimizations you can execute to optimize your website, these are the most impactful optimizations. 

However, the first step is to set up Google Search Console. 

Google Search Console is a free tool that allows you to submit a sitemap, track URLs that are and are not indexed, and also provides information on keywords you rank for, internal and external links to your site, website speed, and other helpful data.

Build a Clean Website Architecture 

Ideally, all of the pages on your website should be accessible to users within just three clicks from the homepage. 

Here’s an example of how we structure the main menu to ensure all of the most critical pages are easily accessible:

Keyword Optimization

On each page, include the main keyword in the title tag, the H1, and a few times in the text.

It’s also important to use the keyword in the URL.

You can also find semantic keywords, which are other long tail keywords or variations of the main keyword, in the body text.

For example, if the main keyword is “TRT in Los Angeles,” include variations like “Testosterone clinics in LA.” 

Internal Linking

Links help search engine bots crawl your website and discover other pages, and they also help users find other relevant resources. 

Therefore, include internal links when relevant within the body text. 

For example, if you have a brief bio of a doctor on a specific location page, include an internal link to the more detailed “About” page.

Google Search Console also gives you an internal linking report. This report is helpful as you can identify pages that don’t have many internal links and add more to them to help them rank: 

Optimize For Page Speed

If your website takes too long to load, users will click back to the search results. 

Search engines also know that a slow website experience is frustrating, so a slow website can negatively impact your rankings.

Use a tool like PageSpeed Insights to see how fast your mobile and desktop versions load:

You can then send the results to a freelancer on Upwork to optimize it for you:

You can also find this information in Google Search Console:

Mobile Optimization

The highest intent visitors who are ready to pick up the phone and call are probably visiting on a mobile device.

So your mobile experience must be outstanding.

Today, most website themes are mobile responsive, but it’s still important to double check that the mobile version:

1. Loads quickly
2. Has a clear and easy menu navigation
3. Displays critical information above the fold
4. Displays the phone number prominently in the header

Step 3: Create Pages For Local Keywords

The most valuable keywords you’ll rank for are first location based keywords like “TRT in (city),” as these people are often ready to buy.

Unlike the map pack, where you can only appear in searches where you have a physical location, you can create a location page for any surrounding cities you serve and appear in the blue links of the search results.  

For example, if you’re near Los Angeles but not directly in the city, you can still create a local page targeting the keyword “TRT in Los Angeles,” as some patients may be willing to drive a little further if you deliver a truly outstanding service.

In fact, you’ll see that the search results for TRT in Los Angeles in the map pack are different from those in the blue links:

So how do you optimize a service page for a city?

Here’s a basic checklist of on-page optimizations:

1. Include the main keyword (e.g., “TRT in (city)”) in the title
2. Include a link to your services pages in the main menu
3. Optimize the URL to include the keyword (e.g., “example.com/trt-clinic-los-angeles”)
4. Write a title tag and meta description that include the keyword
5. Include internal links to other relevant pages (e.g., link out to relevant content on conditions you treat, the doctors at that location, etc.)

However, the most challenging aspect of optimizing a page for location based keywords is the content itself. 

Content provides search engines (and LLMs like ChatGPT) with more context regarding what your page is about, which can help increase your rankings in Google and improve your clinic’s visibility in LLMs.

The challenge is to ensure that all the content on each city page is slightly different. 

Here are some ideas for the content we often include on each specific city page:

• About the doctors – include information on each doctor serving in that city.
• Location – include information regarding where the clinic is located and relevant landmarks nearby.
• Conditions – discuss specific conditions you address with TRT.
• FAQs – include any FAQs relevant to your policies at that location.

Step 4: Create Helpful Content Related to TRT

Most patients conduct some basic research on TRT before scheduling a consultation.

If you publish credible information about TRT, you earn two benefits:

1. Earn patient trust before they begin researching providers and, therefore, be their first choice when they are ready to schedule an appointment.
2. Prove to LLMs and search engines that you’re a credible source of information on the topic and earn visibility and higher search engine rankings for TRT-related search queries.

So, what kind of content should you create to establish credibility?

First, create an ultimate guide to TRT that discusses everything someone could possibly want to know about the subject, including:

• What TRT is used for
• Benefits of TRT
• Is TRT effective?
• TRT treatment process
• TRT for men
• TRT for women

You can find more related keywords with a tool like Ahrefs:

However, the best strategy is usually asking a tool like ChatGPT or Manus to create an outline for you:

Be sure to support claims with credible scientific data, have a real doctor review it, and then include a section at the top highlighting that a doctor reviewed it.

This can help you rank higher in search engines as they want to ensure that all medical information is credible.

In fact, this is what sites like WebMD typically do:

In addition to creating an ultimate guide on testosterone replacement therapy, create content for each of the conditions you can use it to treat.

For example, here are a few of the keywords I found that you could also create content for:

• TRT for Anxiety
• TRT for Hair Loss
• TRT for Erectile Dysfunction
• TRT for Depression

Some other content that potential patients may search for include:

• Cost of TRT
• TRT Levels
• Oral TRT vs Injection
• Is TRT Safe?

You can also write thought leadership content reacting to recent studies and news about testosterone replacement therapy.

While this content may not rank in search engines, it can still reach a wide audience across social media and help patients realize that you’re at the forefront of the industry. 

We’ve also found that creating video content is particularly helpful for building trust as a health clinic. Therefore, you can turn any of the articles you write into videos as well.

Step 5: Off Page Optimization (Partnerships and Link Building)

Creating content can help people understand that you’re an authority in the TRT industry. Still, search engines, LLMs, and users will trust you even more if other industry professionals recommend your clinic and doctors.

In fact, links from other credible websites to your clinic’s website enhance its authority and credibility, which, in turn, can improve rankings in search engines and increase visibility in LLMs.

Here are three primary ways to build website credibility:

• Participating in health/fitness related podcasts 
• Guest blogging on credible industry blogs
• Sponsoring local and national events

#1: Participating on Health/Fitness Related Podcasts

There are plenty of credible health podcasts that regularly feature doctors. You can pitch these hosts and offer to have one of your doctors do an episode with them on TRT.

Here’s a prompt I gave to ChatGPT to help me find some podcasts:

You’ll see that it gave me a variety of decent podcasts to pitch:

If one of your doctors appears as a guest on one of these shows, you’ll receive a link back to your website and gain quality brand awareness among their audience.

#2: Guest Blogging on Credible Websites

Similar to the podcasting strategy, you can also offer to write a guest post on a reputable health or fitness blog or publication. 

ChatGPT is a great resource to identify relevant websites and blogs to pitch:

As you’re pitching these websites, remember that they want a new story. 

Therefore, a pro tip is to look for recent TRT studies and have your doctors share their professional opinion on the news.

#3: Sponsor Local and National Events

Finally, simply sponsoring local and national fitness events is not only a great way to increase general brand awareness but also to prove your credibility to search engines and LLMs.

For example, you can search “charity” “city” and “sponsor” to find sponsorship opportunities:

Not all of the events will be relevant, but you can browse through to find health and fitness-related charities and prioritize them. 

Another option is to sponsor health and longevity conferences. 

I asked ChatGPT to give me a list, and it provided some helpful ideas:

In addition to generating editorial links, you can also build local citations. 

For example, Yelp and ZocDoc are excellent examples of citations. 

In fact, Yelp is the top ranking result in Google for “TRT clinics near me:”

Therefore, showing up at the top of Yelp is potentially just as beneficial as showing up at the top of Google:

To help you identify relevant local citations, consider using a tool like BrightLocal.

It’s also imperative that there aren’t any discrepancies in citations (e.g., your name, address, and phone number), as search engines and LLMs hold that against your credibility. 

If there are any inconsistencies across your citations, BrightLocal also automatically finds and fixes them. 

Step 6: Run Paid Ads

We create a strong organic marketing foundation so that there’s sufficient context and proof that visitors convert when they arrive on the page. 

However, organic marketing efforts do take time to produce an ROI, so we also run Google Ads for relevant keywords.

To get started, review Google’s healthcare advertising requirements. You’ll need to complete a certification application that outlines clinic information, licensing documentation, and medical credentials for manual review.

Additionally, you’re only permitted to advertise in states where you’re a licensed TRT provider.

Once you’ve been approved, you can create your first campaign.

First, enter relevant search themes:

Then, select your location so that you only target people in your area. Here, you’ll click on “Advanced Search.”

Then, enter your clinic’s address and only target people within a specific radius of your clinic. The radius may vary depending on your location, so consider how far patients typically drive to your clinic to determine the appropriate radius.

Then, you’ll create your ads.

You’ll have the option to create several headlines. 

When writing the copy for your ads, maintain a professional tone and avoid claims or language that implies a “cure” or “guaranteed results.”

Instead, simply state what you offer or your doctor’s credibility (e.g., “licensed”). 

You’ll also have the option to add site links, upload photos, your logo, and other assets.

Next, set the goal to “Conversions.”

Then, you’ll set your average daily bid:

A budget of $5 per day is generally a good starting point. 

Enter your credit card information, and you’ll be ready to start running ads.

It can take some time for Google to identify the type of ads and audiences that work for your brand, so give it at least a week or two to run before making additional adjustments. 

Step 7: Build Email Nurture Sequences

TRT is a considered purchase.

Unlike a local flower shop or bakery, most TRT prospects don’t schedule a consultation the first day that they visit your website. They’ll do some research on TRT, figure out which doctors are credible, and then schedule a consultation.

If you aren’t capturing leads when they first visit your website, there’s a very good chance that they’ll ultimately choose a different provider. 

Especially as you start running paid ads, you’ll find that your ad costs will be very high if you aren’t retaining the traffic coming to your website.

To capture leads, you need a valuable resource that visitors will give their email address to obtain.

Here are a few ideas of lead magnets you could offer to capture TRT prospects:

• TRT cost calculator: This tool provides a cost estimate for TRT based on age, goals, and treatment types.
• Free testosterone quiz: This is a tool that will help potential patients understand if they are a good fit for TRT.

As you’re creating your lead magnet, only ask for the email address at the end.

For example, ask for the email address after the user completes the testosterone quiz to send them results. For the TRT cost calculator, only ask for the email address after they’ve entered the required details. 

This will help increase the total number of leads collected.

Note: Many TRT clinics offer a “TRT guide” as a lead magnet, though we recommend giving this away for free to help your rankings and visibility in Google and LLM searches. 

Once you start collecting email addresses, build out an email nurture sequence that highlights TRT studies, provides insights from credible medical experts (including your own doctors), and FAQs about the process itself. 

For example, here’s what an email nurture sequence might look like:

As you’re writing the emails, here are a few basic guidelines to follow:

• Clear, benefit-driven subject line: Make it intriguing enough that they want to open it, but avoid clickbait or sensational language.
• Write like a human: Scientists tend to speak above the average person’s knowledge level. You can write conversationally and still keep a professional tone.  
• Focus on their pain points: Instead of just stating facts, tie them back to the patient’s goals. 
• Keep it short: Emails only need to be 100–200 words. Use graphics and visuals, and plenty of white space to avoid intimidating readers.
• Add a call to action (CTA): Include a link to book a consultation and also give them the option to respond to the email. 
• Mobile-friendly formatting: Make sure that the email is visually appealing on both desktop and mobile.

Here’s an example of what your email might look like:

You can also A/B test subject lines, the topics themselves, and the copy to further improve your email marketing.

How to Generate More Leads For Your TRT Clinic

This is the step by step process we use to generate consistent, high quality leads for TRT clinics.

If you don’t have the bandwidth to execute this in house or your current marketing strategy isn’t generating the results you want, reach out to us today at Quantum Leads.

We can execute this strategy for you and continuously optimize and improve it to align with your clinic’s unique value proposition and audience.

Reach out to us today to learn more.

Many patients could benefit from stem cell therapy, but people often don’t know that legitimate treatment options exist, which clinics are trustworthy, and how to get started.

Your stem cell therapy marketing strategy should solve these problems by making patients aware of treatment options, building trust with your brand, and giving them the knowledge they need to take the next step.

Unfortunately, this is easier said than done because:

1. The industry has bad actors (and patients are aware of it).
2. Stem cell therapy is a relatively new treatment with limited research and data.
3. HIPAA compliance and other healthcare compliance laws make marketing more challenging

To solve these problems, we’ll walk you through a step-by-step marketing strategy you can use to get leads for your stem cell clinic.

The Challenges of Stem Cell Therapy Marketing

Here’s a more detailed look at some of the unique challenges of stem cell therapy marketing and then we’ll lay out a step by step guide to overcome each one.

#1. Earning Patient Confidence Amid Industry Skepticism

Stem cell therapy is a relatively new treatment and patients know that bad actors exist. This combination makes many prospective patients skeptical, and unlike routine healthcare treatments, converting a stem cell therapy patient requires a higher level of education and trust. 

To add to the challenge, incorporating patient testimonials is tricky due to patient privacy and HIPAA.

Instead, build trust by creating thought leadership content with doctors, earning brand mentions through local and nationally recognized organizations, and creating free resources that educate patients on stem cell therapy.

#2. Outperforming Trusted, Established Healthcare Institutions 

Search engines and LLMs (like ChatGPT) never want to spread misinformation or point users towards untrustworthy sources. 

This means it’s very difficult for specialized stem cell therapy clinics to outrank trusted medical institutions that have existed for decades. 

To build authority, build select links from high quality sources by providing expert quotes to industry publications, sending doctors on respected healthcare podcasts, and sponsoring credible conferences and local events. 

Another option is to create links to content specifically related to stem cell therapy to signal to patients and search engines that your clinic is an authority in that niche topic.

#3. Abiding by Compliance Laws and Platform Policies

Advertising platforms strictly regulate medical advertisements, and you must also consider federal regulations.

If you hire a generic local marketing agency or outsource marketing tasks to a junior team member, your account could be banned by platforms like Facebook and Google. 

Worse, you could incur heavy legal fines and damage your clinic’s reputation. 

Therefore, you must learn the laws of healthcare advertising before creating any campaigns or working with an agency specializing in healthcare marketing (like Quantum Leads).

#4. Long Buying Cycles 

Stem cell therapy patients spend months educating themselves on the treatment, so tracking which marketing efforts attract the right patients can be difficult. 

Additionally, longer buying cycles require more lead nurture (like email marketing, content marketing, etc.).

If you’re exclusively targeting bottom of funnel keywords, you’ll find that they convert poorly simply because most people won’t convert into patients if they’ve never heard of your clinic. 

Instead, create content that makes patients aware of your brand and builds trust before they’re ready to convert. 

This will make your brand their top choice when they’re ready to convert.

Our Stem Cell Therapy Lead Generation Process 

We’ve developed a lead generation process that accounts for the challenges mentioned above and still allows us to build an effective type of 

Step 1: Google Business Profile Optimization

SEO is the strategy that can help you rank at the top of Google’s organic (non-paid) results for a keyword like “Best stem cell therapy in (city name).”

The first step in our SEO strategy is always optimizing your Google Business Profile. The Google Business Profile is the small box on the side of Google Search when someone searches your clinic’s name. 

Here are Google’s instructions on how to set up your Google Business Profile. It’s important to fill it out thoroughly (e.g., adding high-quality photos, providing a thorough description, etc.), and they’ll send you a postcard to verify the address.

Also, ensure that your name, address, and phone number are correct, as Google will cross-check this information across other directories like Yelp. If there are any discrepancies, you could lose credibility (and therefore rankings).

Finally, encourage patients to leave reviews. If you earn more reviews, you’ll likely find that your clinic will rank higher in the map pack for local results. 

Rankings in the map pack depend on various factors, including your clinic’s location relative to the searcher and your website’s general authority, though reviews are also a significant factor.

While it’s against FTC laws to offer a monetary incentive for patients to leave reviews, you can ask them for reviews.

We’ve seen the best results from simply asking patients in person to leave a review and even handing them a QR code to the Google Reviews page as they’re about to leave. 

Step 2: Optimize The Website For Local and Condition Based Keywords

Even if you’ve filled out your Google Business Profile, that doesn’t mean your website will automatically show up for keywords potential patients are searching. You also need pages optimized for relevant keywords to help you discover your website.

The most critical keyword frameworks are:

• Local keywords: “Stem cell therapy in Atlanta”
• Condition-based keywords: “Stem cell therapy for knee pain”

First, create pages for location-based keywords.  

This will help you appear for searches like “stem cell therapy in (city name).”

You can create a location page for any city near your clinic – even if you don’t have a clinic in that city. 

While you’ll only show up in the map pack for searches in which you have a physical location nearby (e.g., “stem cell therapy in Atlanta”), you can still show up in the blue links for any location based keyword search. 

On each location page, include the main keyword for that city (e.g., “stem cell therapy in Atlanta”) and specific aspects of that location, like doctors who work there, treatment options, and the facility’s amenities.

 

In addition to location pages, create pages for each condition you treat. The keyword frameworks for conditions usually look like “stem cell therapy for X.”

You can use a tool like Ahrefs to see a list of the most commonly searched conditions, including:

• Stem cell therapy for knees
• Stem cell therapy for hair loss
• Stem cell therapy for back pain 
• Stem cell therapy for autism
• Stem cell therapy for arthritis
• Stem cell therapy for diabetes

For each page, create educational content outlining research on stem cell therapy for that particular condition (or at least related conditions).

Ideally, interview your doctor directly to get their input on how the procedure for that condition is executed, the cost involved, verified success rates, and a general overview of what to expect. 

These pages should be primarily educational and help patients feel more comfortable with the idea of stem cell therapy while also introducing them to the services offered by your clinic.

Step 3: Build Relevant Links

As mentioned earlier, outranking an established institution like UC Davis or Harvard is difficult because search engines and LLMs want to only lead potential patients to credible sources – especially regarding medical information.

While it’s unrealistic to earn as much credibility as these larger institutions, you can earn more credibility than them in your town and within the stem cell industry specifically. 

Here’s a three step process you can use to do this. 

1: Build Citations

Citations are essentially listings in directories like Yelp and ZocDoc. 

You can use a tool like BrightLocal to identify relevant citations:

However, your name, address, and phone number must be consistent across all directories, as any discrepancies can hurt your rankings. 

Again, tools like BrightLocal can find inconsistencies in your name, address, and phone number (NAP).

2: Build Local Links

Most legitimate businesses sponsor local organizations and generally contribute to the community. 

As a result, many of these local organizations link back to their websites. Google and LLMs consider these brand mentions and links when judging a website’s credibility and authority and reward them accordingly. 

So contact local events in your area and offer to sponsor them. 

To find local charities or events to sponsor, you can search your city and “our sponsors.”

For example, St Jude has a selection of sponsors for a local dinner. A link from St Jude would significantly increase your website’s credibility. 

You can also contact local colleges and universities and offer to sponsor a scholarship. 

3: Build Links in Leading Industry Publications

To further build credibility, earn links and brand mentions from nationally recognized publications with content related to stem cell therapy. 

For example, reach out to health related podcasts and ask if your doctors can come on their show and provide insights on stem cell research.

The best way to find these podcasts is to search for podcasts related to longevity and the various conditions stem cell therapy can relieve.

You can also reach out to health-related publications and ask if you can contribute an article on the latest stem cell research with your doctor’s expert commentary. 

SparkToro is another excellent resource for finding publications, podcasts, and YouTube channels related to topics like longevity. 

Here’s what it showed me when I typed in “longevity:”

Another option is to sponsor nationally recognized healthcare events and conferences. For example, you could enter a competitor’s URL into a tool like Ahrefs, click on the “Backlinks” report, and then type in “sponsor” as a keyword.

You’ll see that this stem cell clinic sponsored the Age Med conference. Therefore, you could also reach out and sponsor the same conference:

Sponsoring these events and promoting your doctors in industry publications and podcasts increases your website’s authority and your clinic’s credibility with patients. 

As a result, they’ll be more trusting and likely convert faster.

Step 4: Content Marketing

One of the challenges of stem cell therapy marketing is that it’s a long buying cycle. Most people don’t immediately schedule consultations the first day they hear about stem cell therapy.

Instead, they do some research on the topic and then reach out to a provider who seems credible to schedule a consultation. 

To ensure you’re the provider potential patients trust to reach out to when they’re ready, create content about stem cell therapy and research that a patient might want to know as they’re researching the topic. 

This helps your clinic build a trusting relationship with them during the research process.

In addition to the condition pages you already created, you can target keywords like:

• What is stem cell therapy?
• The cost of stem cell therapy
• Insurance coverage for stem cell therapy
• Where is stem cell therapy legal?

Create content for these topics and any relevant industry news and publish it on your blog and social media.

Step 5: Run Local Google Ads

Once you’ve started building authority and have a credible website to send users to, run Google ads for location based keywords.

Specifically, here are the keywords we usually target:   

• Stem cell therapy in [city]
• Stem cell therapy for [condition] [city name]
• [Condition] in [city name]
• Stem cell therapy cost [city name]

In practice, here’s what some of these keyword frameworks might look like:

• Stem cell therapy in Atlanta
• Stem cell therapy for knee pain in Atlanta 
• Knee pain in Atlanta
• Stem cell therapy cost Atlanta

Also, always target your own brand name, as your competitors might bid on your brand name and steal clicks if you don’t.

For example, UC Davis is bidding on this practice’s brand name:

As you create a campaign, you can use Exact Match, Phrase Match, and Broad Match terms. 

We generally recommend using phrase match keywords. Exact match tends to be too narrow as most searches are unique, whereas a broad match may generate irrelevant traffic and clicks, wasting your ad budget.

You can also add negative keywords to keep the search results relevant when using phrase match. 

For example, “stem cell therapy Mexico” would be a negative keyword if you exclusively practice in the United States.

Another tip is to use Google’s geotargeting feature to ensure your ads are only shown to people within a set radius of your clinic.

Alternatively, you can also exclude locations. For example, if you notice that certain areas tend to generate unqualified prospects, you can exclude those geographies from your searches. 

In addition to optimizing the ad targeting, you’ll also need to create the ads themselves. 

Google makes this relatively easy. You’ll arrive on a page where you can write out a variety of headlines:

You’ll also have the option to create longer headlines:

Google will mix and match your suggestions, but the most important thing is to keep the language professional. 

Here are some guidelines:

• Highlight professional credentials and experience
• Use terms like “Consultation,” “evaluation,” or “assessment” language
• Include location and contact information 
• Maintain an educational focus (“Learn about,” “Understand your options”)
• Highlight specific conditions you treat 

Avoid language or claims like:

• Guaranteed outcomes or “cure” 
• Experimental treatment claims 
• Patient testimonials in ads (keep it HIPAA compliant)
• Pricing without context

If you want more inspiration for your content, consider checking out the Google Ads Transparency Center, where you can look at competitors’ ads.  

As stem cell therapy is still a relatively new treatment option, you can also look at more competitive medical industries for inspiration, like plastic surgeons.

In addition to the ads themselves, you’ll also need to choose landing pages. 

Avoid driving leads to your generic homepage and instead either create dedicated landing pages or simply optimize your location or service pages to drive conversions.

Specifically, here are a few tips to optimize your landing pages for conversions:

1. Add Trust Signals: Mention any medical licenses, board certifications, and professional headshots of your doctors. Photos of that location itself can also help.
2. Include Clinic Photos: Adding photos of the clinic itself shows patients that it’s a real location, and it’s also excellent from an SEO standpoint.
3. Use Clear Call-to-Actions: Use action-oriented language like “Schedule Your Consultation,” “Get Your Questions Answered,” or “Book Your Evaluation.” 
4. Provide a Process Overview: Explain how the treatment process works and what they can expect in terms of preparation and recovery.
5. Provide Educational Content: Create content explaining how stem cell therapy, studies done, and other information that patients typically ask in a consultation.

Avoid any fear-based language and any language that would rush patients.

It’s also important to remain HIPAA compliant and avoid sharing any patient case studies.

Finally, make sure the landing page is well designed for mobile and easy for patients to immediately call.

You’ll also need to set up Google Tag Manager to ensure it’s accurately tracking conversions. 

From there, you can further optimize the landing pages, ads, and targeting based on what works.

Get More Help Generating Leads For Your Stem Cell Clinic 

This is the exact playbook we use to generate leads for stem cell clinics nationwide. 

However, there are plenty of nuances at each step of the process that can significantly impact the ROI of your marketing efforts.

For example, optimizing the landing page or copy of your Google ads based on historical data is a skill that requires years of experience to perfect.

If you’re interested in earning more leads for your stem cell clinic, reach out to us today.

Ketamine clinic marketing is uniquely challenging for a handful of reasons:

1. Regulatory compliance: Marketing for any medical treatment is strictly regulated by advertising platforms to protect consumers.
2. Organic visibility requires substantial brand authority: Similar to advertising, earning organic visibility from search engines and LLMs is difficult for clinics as these platforms prefer to show users information from established, trustworthy institutions like Harvard or WebMD.
3. New treatment apprehension: The audience themselves are often apprehensive of ketamine simply because it’s a new option with limited research. Patients also know that bad actors exist, so building substantial trust is imperative to move forward.   

Considering these factors, we’ll outline a marketing strategy for ketamine clinics that consistently attract new patients. 

1.)  Audience Research and Product Differentiation

Your ketamine clinic probably isn’t the only one available in the area. 

So why should people come to your clinic? How are you different?

Some factors patients consider when selecting a ketamine clinic that you could use as a unique selling point include:

1. Location: If you’re centrally located and easily accessible, highlight that.
2. Experience and Expertise: Are your medical staff significantly more experienced and skilled at administering this treatment than others?
3. Advanced Monitoring: Patients who prefer to go to a clinic to receive ketamine therapy clearly want to be monitored, so highlighting advanced monitoring tools will make your clinic more appealing than competitors who do not. 
4. Emergency Preparedness: Many patients are hesitant to try ketamine therapy because it’s relatively new, so if your clinic has emergency equipment on hand, patients will feel more comfortable knowing that they’re in good hands should anything go wrong. 
5. Telehealth integrations: If you can offer telehealth integrations, highlight that as a differentiator and the benefits of those services.
6. Financial options: If you offer various financing options, including third-party financing, payment plans, or a wide variety of insurance providers, you can use that as a unique selling point. 

It’s important to define your unique value proposition first so that you can incorporate it into your messaging throughout the website.  

2.) Building a Website (Technical SEO)

Search engines want to please their users, and part of delivering a great user experience is sending them to a website that’s fast, easy to use, and secure. 

Additionally, search engines and LLMs will have a hard time understanding what your website is about if there are technical issues that make important pages inaccessible.

Technical SEO is an entire topic in its own right, but there are a few things to consider when auditing your website’s technical health. 

Website Architecture

The two key principles for excellent website architecture include:

1. Including the right pages on your website 
2. Ensuring each page is easily accessible for users and search engines

Here’s an example of how to structure your main menu: 

• Home
• What We Treat
• Our Solutions (if you offer more than just ketamine therapy)
• Locations
• Resources 
• About 

It’s also important to have the following pages linked in the footer for SEO purposes:

• Privacy Policy
• Terms of Service
• Sitemap
• Accessibility Statement
• Medical Disclaimer

The rule of thumb for good website architecture is to ensure every page on your website is accessible with three clicks from the homepage.

Using the main menu structure outlined above, you should have a solid website architecture. 

You can also use this template to help:

Mobile Experience

Statistics show that the majority (63%) of website visitors are on a mobile device, so it’s important that the mobile version of your website is easy to navigate. 

Today, most websites are mobile responsive, but it’s still important to make sure that all of the buttons, text, and images are well presented. 

Site Speed

If your website doesn’t load quickly, users will get frustrated and simply leave your website. 

You can use Pagespeed Insights to test your website’s speed. 

If it’s slow, you can send the results to a developer on Upwork to fix it for you. 

Those three principles are the most important elements of technical SEO, though you can also do a more detailed technical analysis with a tool like Ahrefs. 

Source

This audit tool shows more granular issues, though the reality is that (assuming your website is mostly functional and all of the pages are accessible) fixing minor technical issues usually doesn’t significantly improve your rankings in the search results or LLMs. 

3.) On Page Optimization (For SEO and LLMs)

Even though you have a website, you probably notice that you won’t automatically show up first in the search results (or even an LLM like ChatGPT) for queries that bring new patients, like “Best ketamine therapy in (your city).”

To show up in search results or LLMs, you need substantial content covering topics related to ketamine to indicate to search engines and LLMs that you’re an authority on ketamine.

If you only have one page about ketamine, search engines and LLMs won’t view you as a definitive expert on the topic of ketamine and therefore won’t show your brand for searches related to the topic.

Therefore, the first step is identifying relevant local and information-based keywords, for which we’ll later create content.

Here are some relevant local keywords:

• Ketamine treatment in [city]
• [Condition] treatment in [city]

You already created pages for these keywords in the main menu, but be sure to optimize each page. Specifically, this means:

• Including the exact keyword in the title and a few times throughout the page. 
• Using a URL structure featuring the keyword (e.g., “domain.com/ketamine-clinic-atlanta”)
• Include information relevant to that location (e.g., specific equipment, doctors, processes, etc., that are unique to that clinic)
• Include basic information on the treatment process and how ketamine treatment works.

Here are a few information based keywords you’ll create blog content for:

• Ketamine for [condition] (e.g., “ketamine for depression,” “ketamine for PTSD,” etc.)
• What is ketamine therapy
• Ketamine addiction
• Ketamine therapy side effects
• Ketamine therapy cost
• Ketamine treatment process

To find more keywords, you can use a tool like Ahrefs to find keywords related to ketamine. Ideally, look for keywords with high search volume and low difficulty.

Once you know which keywords to target, the next step is to create content for each keyword. 

The content should be unique and backed with real scientific data, so it’s best to avoid using AI to write it. 

Search engines are becoming increasingly sophisticated at detecting AI content, and using AI to write entire paragraphs without adding unique insights is frowned upon by search engines. 

However, you can use AI to create an outline. For example, you can use a free tool like Ryan Robinson’s blog outline generator to create an AI outline for you: 

You can also use a tool like Ahrefs to find additional questions related to a keyword and add those questions to your outline:

After creating the outline, interview real experts and use their viewpoints to fill in each section. 

In fact, it’s a best practice to note that a real medical professional fact-checked the content. For example, here’s what WebMD does: 

Here’s a quick checklist you can use when publishing information content:

1. Include the main keyword in the title and the first paragraph
2. Use an AI tool to create an outline to ensure you comprehensively cover the topic
3. Include additional questions in the post outline
4. Interview an expert and cite them as the source when publishing

In addition to informational content, create original data studies and thought leader content that other industry professionals will be incentivized to share with their colleagues and community. 

Content that provides groundbreaking new insights about ketamine and improves the treatment process is truly the best way to establish yourself as an authority in the industry.

Of course, this requires significantly more effort, but it’s the gold standard for creating effective content. 

Also, blog content isn’t the only type of content you should create. 

You can also publish YouTube videos, social media content, and podcast interviews. 

These forms of content increase brand awareness and make you more trustworthy and “legitimate” to potential patients. 

And, brand awareness not only helps increase visibility, but a recent study by Ahrefs also shows that more brand mentions correlate with more brand visibility in AI overviews (AI overviews are the snippets of text generated by Google that you’ll occasionally see in the search results). 

Source

Publishing content across five different platforms immediately can be overwhelming, so start with blog content and then slowly expand to other channels. 

4.) Local SEO Optimization

If you look at the current search results for a search term like “Ketamine Clinic near me,” you’ll see what’s called the map pack:

Additionally, if you search for the name of any of these clinics, you’ll see a profile come up in the search results:

To show up in the map pack and receive a business profile, you must complete a Google My Business profile. 

Fill out the profile completely as a more complete profile can help you rank higher in the map pack. 

Specifically, upload high quality photos, fill out a detailed business description, and consider writing a few posts. 

You’ll also be required to verify ownership (Google sends a postcard to your address).

Reviews are another factor that significantly impacts your rankings in the map pack. 

While you can’t provide any monetary incentive for people to leave reviews (positive or otherwise), you can ask for them. 

A great strategy to generate more reviews is to set up automated emails following a scheduled appointment with a link to leave a review. 

You can also personally ask patients for reviews in person. 

You can even set up a computer monitor with a sign that says, “leave a review here:”

You can also have a QR code on the desk that people can scan to leave a review.

Sometimes, people don’t write reviews simply because they don’t know what to say. To solve this problem, add review prompts when you ask for a review like:

1. How has the treatment impacted you?
2. What did you like most about the experience? 
3. How did you feel about the overall experience?

Completing citations is another simple yet powerful way to prove your clinic is a credible local business.

Citations are simply listings in popular local business directories like Yelp or ZocDoc.

You can find a more complete list of relevant directories with a tool like Bright Local.

5.) Lead Nurture

Most people won’t schedule an appointment the first time they visit your website, as they first need time to learn about ketamine therapy before they’ll become customers. 

However, people might not come back to your clinic when they are ready to buy. Or, consumers may never buy because they don’t continue learning about the treatment option. 

Instead, capture their email address so that you can continue educating them about ketamine therapy and build trust. 

As a result, you’ll retain and convert a higher percentage of website traffic. 

To capture a person’s email address, you need a valuable resource that will help them better understand the treatment options available.

This valuable resource (known as a lead magnet) could be a self assessment quiz that indicates if ketamine therapy might be a viable option for the patient. 

Here’s an example of one of these self assessment quizzes.

You could also create a ketamine treatment cost calculator.  

Then, create an email nurture sequence that helps potential patients understand what ketamine treatment is, how it helps, and scientific research studies.  

In each email, offer a free consultation or exclusive offer.

5.) Off Page Optimization 

Search engines and LLMs realize it’s easy for a brand to promote itself, so they also want to see that other local brands in the area are talking about your brand. 

However, there are a few strategies to increase how many other brands in your community talk about your clinic. 

First, you can sponsor local events to earn links and mentions from those local organizations. 

Here’s a great example of a few companies that sponsored a local walk to fight cancer:

You can also offer scholarships to local universities. 

As a result, a highly authoritative institution (a university) will link to your website, showing search engines and LLMs that you’re a trusted, active member of the local community.

You can also host your own local event or workshops.

In addition to earning local recognition, it’s also helpful to earn recognition from nationally recognized institutions like Harvard, or major publications like The Guardian.

For example, this ketamine clinic’s CEO was interviewed by The Guardian. This is an excellent brand mention that significantly increases credibility:

The best way to earn more brand mentions like this is to build genuine relationships with these journalists.   

However, initiating a relationship with a journalist can be difficult as they’re constantly bombarded with cold pitches from hundreds of other people who want backlinks.

 

Cold pitching a journalist can work, though you’ll likely need to provide a new research study or a unique take on a groundbreaking study to earn a response.

You can also look for health and wellbeing podcasts and pitch hosts to have one of your experts come on for an episode. 

For example, if one of your doctors went on this podcast, it would signal to search engines (and potential patients) that you’re a legitimate clinic:

Finally, partnership marketing is also a great way to establish your clinic’s online credibility.

Ask referral partners to include a link to your website. 

6.) Paid Advertising

We recommend setting up all of your organic marketing operations before putting money into paid advertising. Otherwise, you’ll be sending visitors to a website that potentially lacks information and credibility, and a visitor who might have converted might not convert. 

You can also collect data from your organic marketing efforts to understand the messaging, offers, and keywords that perform best for your business.

Once you’re ready to start paid advertising, use Facebook and Google ads. 

For Google ads, you’ll bid on specific keywords. 

Here are the keyword frameworks we usually recommend ketamine clinics start with:

• Ketamine therapy in [city]
• Ketamine for depression [city name]
• [Condition] in [city name]
• ketamine treatment cost [city name]

Targeting your own brand’s terms is also a best practice. While this may seem counterintuitive, your competitors may bid on your brand’s term, which could cause searchers to click on your competitors rather than your brand.

Here are a few branded keyword frameworks to target:

• [Your Clinic Name] [city name]
• [Your Clinic Name] reviews

When setting up ads, you can choose between Exact Match, Phrase Match, and Broad Match keywords.

Exact Match: Your ads are only shown for searches that perfectly match the keyword you select to bid on. 

Phrase Match: Your ads are shown for keywords that are very similar to the keywords you select to bid on. This means Google might show your ads for slight variations.

Broad Match: Your ads are shown for keywords that are broadly related to your target keyword. 

To keep your CPAs low, use Exact and Phrase Match keywords as they limit your ads to only show up for closely related searches.

Google also allows you to set negative keywords. For example, you could set “buy ketamine” as a negative keyword. This prevents wasted ad spend as people who want to “buy ketamine” aren’t interested in coming into your clinic.

Source

In addition to targeting specific keywords, you can also use geotargeting to ensure your ads are only shown to patients in your demographic. 

For example, you can set it to only show ads to people within a 10 to 30 mile radius of your local area. 

As you’re crafting copy for your ads, deliver a compelling message that is truthful. 

For example, avoid making medical claims like “cures PTSD” or “instantaneous results.” 

A better way to highlight the benefits of your clinic while still remaining truthful is something like “Clinically Supervised Ketamine Treatment.”

If you want more inspiration for your ad copy, you can use the Google Ads Transparency Center to analyze your competitors’ ads:

Finally, send users to a landing page that’s well optimized for conversions. Specifically, that means it:

• Does not offer any navigation other than the CTA to schedule a consultation
• Includes customer reviews and testimonials
• Highlights the benefits of the treatment and indicates who it’s for
• Follows HIPAA compliance

You’ll also need to set up Google Tag manager to ensure it’s accurately tracking conversions. 

Facebook ads can also be very profitable for local clinics. 

The first step is to go to Meta Ads and set up the pixel on your website. 

Once you’re ready to create a campaign, you can select an objective:

• Leads: This is great if your goal is to get someone to fill out a Lead Form on your website.
• Sales: You can use this if your goal is to get someone to convert immediately (e.g., call a number).
• Engagement or Traffic: This goal is great if you’re trying to earn more brand awareness.

Next, you’ll set up targeting. 

Use location targeting and select a radius around your clinic (usually up to 20 or 30 miles). 

You can also select an age range. 

As for the ad copy and creative, follow the same guidelines used for creating Google ads. 

For example, avoid making definitive claims like “cures depression.” 

Additionally, avoid distressing creatives as this could cause your ad to be disapproved. 

Finally, test multiple variations of each ad. 

The best media buyers test dozens of ads simultaneously, and here are a few variables you can test: 

• Ad copy
• Ad creative
• Locations (10 vs 20 mile radius)
• Age ranges
• Interests

Before running any ads, analyze your competitors’ ads using the Meta Ads Library to get an idea of what works well for your competitors. 

To use the library, look at some of the other ketamine clinics both in your area and nationally. Then, type in the name to see if they’re running Facebook ads. 

For example, here are some of the ads for a local ketamine clinic in California:

The key to creating an effective ad strategy is continuously testing and optimizing your ads. 

Get More Help With Your Ketamine Clinic Marketing

This is the step by step guide we recommend for ketamine clinics, though there are plenty of nuances at each step which impact the ROI you’ll receive from your marketing strategy. 

If you don’t have the bandwidth to implement this strategy and prefer to hand it off to skilled professionals who already have years of experience and understand the intricacies of healthcare marketing, reach out to our team at Quantum Leads. 

We can implement this process and drive leads directly to your ketamine clinic. 

Reach out to us today to learn more about how we can drive results for you.