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Using Buyer Motivation to Drive the Real Estate Sales Process Forward

Have you ever spent time asking the question “why are talking about this?”  ‘This’ being whatever it is that you’re trying to sell. As real estate agents and/or brokers, the products being sold/purchased are homes and land. Real estate purchases being the largest investment most of us ever have, knowing what motivates people to buy and […]

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Florida Investment Property and Florida Holiday Home Rental Advice

Should I purchase an investment property in Florida? This is a question many individuals have been pondering and asking Realtors, not just recently but even long before Florida’s real estate meltdown. So where in the spectrum of potential Florida home buyers does your prospect fit in? In today’s market climate, current and potential buyers range […]

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Analytics for Your Real Estate AdWords Account

Is your Real Estate AdWords Account Linked to Your Analytics Account? On April 7th Google announced the new Analytics feature of “Bulk Linking” AdWords and Analytics Accounts. This feature allows companies with multiple AdWords Accounts to link their Accounts to separate Analytics Accounts in a much less cumbersome, much less frustrating way! While you may […]

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Real Estate Sales Best Practices – Treat Your Brokerage Like a Business

Treating Your  Brokerage Like a Sales Organization (Real Estate Sales Best Practices) I want you to think about two things; you’re running a business and that business is a sales organization.  Let’s discuss some real estate best practices. In my seven plus years providing Real Estate Professionals with technology related services, I’ve found (time and […]

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