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How Technology Helps You Deliver Better Customer Service

Customer service is the foundation of most successful businesses, and real estate agents are no different. Today, good customer service goes beyond sending a birthday or holiday card. Agents who demonstrate outstanding customer service skills leverage these relationships for more leads, more customers, and more sales. Here’s what sets them apart: • They ask the […]

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Are You A Good Social Influence?

Social media has become mainstream. Public relations, marketing, and advertising executives are already talking about the “good old days” when having Facebook friends or a business page was “buzz worthy”. Today, you need to operate across a number of different social media platforms. Your goal is to be recognized as a content leader and a […]

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Why You Should Encourage Sellers to List In The Spring

According to recent reports, homes listed in the spring spend 15% less time on the market than homes listed in either the winter or the summer. Whether potential buyers have finally cleared their holiday credit card debt or they are looking for a change after a long, cold winter, there are definite advantages to listing […]

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Creating A Social Media Strategy

Social media has become a large part of the way real estate agents and agencies market to their clients and potential customers. Leveraging fans, friends, and followers can increase your visibility and widen your marketing potential. Like any marketing and media strategy, developing a social media strategy is important to your long-term success. Before you […]

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Lights, Camera, Video: How Video Increases Your Marketing Potential

Last year, You Tube exceeded 2 billion views, and users watched everything from movie trailers to funny cat videos. The average person spends about 15 minutes per day watching online videos. Real Estate agents have been reluctant to embrace video marketing, and if your website and social media presence isn’t incorporating video, you are missing […]

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Instagram: Not Just For Hipsters Anymore

When Instagram was launched in 2010, it was quickly adopted by twenty somethings and hipsters as a way to create and disseminate artfully edited photographs. The photo editing options allow users to filter their photographs through editing software to create a number of different looks and feels. Instagram took sepia tinged and black and white […]

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