A CRM (customer relationship management) tool is a must have in the real estate industry so if you don’t have one yet, now is the time to start thinking about it. I know customer management is in the name, but it can do so much more for you business than that. Here are three reasons why you need to start thinking about using a CRM for you business
- Can show you your highest ROI lead sources: Spending ad dollars without knowing this information is like throwing your money away. Knowing where you are getting the most bang for your buck is key when deciding how to allocate your ad spend. Most CRMs can save off the source for your leads and also be able to mark off a sale and the commission. With that key information being saved off, your CRM can tell you exactly which source made the most money, and consequently, which source to spend the most ad dollars.
- Can show opportunities for past leads: As a real estate agent, prioritization of your leads is essential for not getting caught up in bad or cold prospects. So it is inevitable that we might discard a lead now, only for that prospect to come back weeks later ready and hot to buy. This is where a great CRM can come in to play and help. A great real estate CRM will be able to alert you of raised activity of leads, even though you may have discarded them earlier for one reason or another. That way you don’t miss out on any opportunities.
- Can show highest performing agents and team: This is great especially for brokers. Much in the same way that agents can benefit from knowing their highest ROI lead sources, brokers can benefit from knowing who their highest performing agents and teams are. It’s one thing to get great leads, but somebody has to close them! So knowing who best to send those great leads from your highest ROI lead sources can increase overall business as well.
Great real estate CRMs can do so much more than this, but I think you can agree that these three reasons are more than enough to start thinking about shopping for your next CRM tool.